Playboy Enterprise Assets Reaches US $ 500 Million And Will be Sold

MASSAPEDIA NEWS - Playboy Enterprises, the main company of an adult men's magazine, has reportedly hired bankers to explore several of their company's assets that can be sold. Sources quoted by the Financial Times said, magazines and palaces Hugh Hefner into two assets that will be offered to the public.

Company established since 1953 by media entrepreneur known eccentric, Hugh Hefner, has appointed Moelis & Company to process the sale of its assets.

It forecasts sales will range between US $ 400 million to $ 500 million. Five years ago, Hefner has made Playboy Enterprise as a private company with Rizvi Traverse Management.

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Company based in Los Angeles that also was approached by many people who bid after residence Hefner, Playboy Mansion, was announced sale of US $ 200 million in January this year.

"The decision to sell the big house raises many potential buyers are interested in. The result itself is still unclear," said the source.

Prospective buyers from traditional media company to a coalition of businessmen eyeing assets under the name of United's global appeal. Playboy Enterprise name itself can be considered an asset to an expanded into clubs and fancy restaurants all over the world.

The Playboy company has decreased since the last few decades. Magazine circulation or circulation fell by 800 thousand from the figure of 5.6 million achieved in 1975.

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Previously, Playboy magazine has also announced their plans to no longer publish nude photos. Playboy Chief Executive Scott Flanders assess now people are able to see the photos as they appear in Playboy just by snapping his fingers.